Lauren's First and Goal is a 501(c)3 charitable organization, a labor of love started in 2004 by John and Marianne Loose in honor of their daughter, Lauren, a pediatric brain tumor survivor. The Loose family started the foundation as a way to help other families who are battling childhood cancer.

Since its inception, LFG has raised more than $3.13 million toward its mission to provide financial support for brain tumor research and cancer services, to offer financial and emotional support to families living with pediatric cancer, and to increase awareness of the disease. These goals are made possible through the funding gained through LFG Football Camp and charitable contributions.